Louis Vuitton will open its first space dedicated solely to its fine jewellery and watches in Paris next year. The address ~ 23 Place Vendôme , one of the most exclusive places in the world for high jewellery. Spearheaded last year by Lorenz Bäumer with his L’Ame du Voyage Collection for LV, this is an excellent marketing strategy for the Fashion House to become a major player in the world of fine jewels. “The Louis Vuitton store at place Vendôme is as fundamental a step for our jewellery collection as our workshop at Asnières was for our trunks in 1859 or as our workshop in Fiesso d’Artico in Italy was for our shoes in 2000,” says Yves Carcelle, Chairman and CEO of Louis Vuitton Malletier. The boutique is scheduled to open late 2011. I guess a trip to the City of Lights is in order. LVoe it!!!
