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He said: "If we didn't believe in what we did, then I would feel that we sold out. As long as we do things with integrity and believe in them and are passionate, I don't think we've sold out. Whether it's an $11 flip-flop or a $2 key ring or a $2,000 dress, they're all done with integrity. They're all done with a design sense. As long as the creativity exists, then I don't think it's a sell-out. A sell-out is putting your name on any piece of crap and then expecting people to buy it because it's got your name on it. That's what a sell-out is to me."